On this page
A shopper types “something warm for hiking, not too bulky” into your store search. Keyword search looks for products containing those exact words — and returns nothing. The shopper leaves.
Conversational product search fixes that gap.
How Aisk searches your catalog
Aisk understands what the customer means, not just what they typed. It can search WooCommerce products by:
- Description — “a light jacket for rainy weather”
- Color — “the blue one”
- Size — “in medium”
- Category — “show me your backpacks”
Results come back as product cards with images, prices and a purchase link, so the customer can go from question to checkout in one step.
Recommendations that follow the conversation
Because Aisk keeps the context of the chat, customers can refine results naturally: “Do you have that in black?” or “Anything cheaper?” Recommendations also take the customer’s browsing history into account, so suggestions stay relevant.
Replies in the customer’s language
Since version 2.7, product search replies match the language the customer writes in, with the correct currency symbol. A shopper writing in Italian gets an Italian answer.
Make your products easier to find
The assistant can only recommend what it can understand. A few small changes go a long way:
- Write real descriptions. Mention materials, fit, use cases and who it’s for.
- Use attributes consistently. Color and size attributes should be set on every variable product.
- Organize categories the way customers think about your products.
- Regenerate embeddings after adding or editing products.
Answer the questions that block a sale
Shoppers hesitate on questions like “Is this machine-washable?” or “Will it arrive before Friday?” Because Aisk also knows your pages, FAQs and policies, it can answer those in the same conversation — while the product is still in front of them.
Frequently asked questions
How is AI product search different from keyword search?
Keyword search matches exact words, so “something warm for hiking” can return nothing. Aisk understands what the shopper means and searches by description, color, size and category.
Can shoppers refine results in the chat?
Yes. Aisk keeps the conversation context, so shoppers can ask follow-ups like “Do you have that in black?” or “Anything cheaper?”.
How do I improve AI product recommendations?
Write real product descriptions, set color and size attributes consistently, organize categories the way customers think, and regenerate embeddings after changing products.

Aisk Team
We build Aisk, the free AI sales chatbot for WordPress and WooCommerce. Questions about this article? Ask in thesupport forum.


